Careers at 36 Letters


36 Letters – a Baltimore-based photo letter art company – is seeking an ambitious, driven, and accountable person to help take our marketing efforts to the next level. Working directly with the company owner, the MARKETING & SOCIAL MEDIA INTERN will get a hands-on feel for what it’s like to run a small business by working to execute a comprehensive marketing plan designed to grow audience size, enhance brand awareness, cultivate engagement, and drive sales. Interested applicants should send a cover letter, resume, and list of three professional references to Nathaniel Badder at [email protected].

Company description:
36 Letters creates custom photo letter art using photographs of objects that look like letters and numbers to spell out words and phrases. Each print is framed individually and securely mounted to a single backing. The result is unique, hand-made artwork that brings local charm to homes and offices. With over 500 “letters,” pieces can be customized to suit any taste. Popular usages include names, addresses, business, and phrases. They make great gifts for birthdays, weddings, housewarmings, and more. Additional products include mugs, greeting cards, and prints of iconic cityscapes.

36 Letters sells its products on-site at craft fairs and arts festivals, online at, and at select retailers.

Job description:
Refine and execute an integrated and multi-platform communications strategy that grows audience, enhances brand awareness, cultivates engagement, and drives sales.

1. Manage all social media accounts, including Facebook, Instagram, and Pinterest.
a. Prioritize social media accounts and make timely posts on each outlet.
i. Instagram – 5 or more per week
ii. Facebook – 3 or more per week
b. Increase number of followers.
c. Drive user engagement, interaction, and sharing.
d. Make recommendations for Facebook ad campaign.

2. Manage website imagery.
a. Create > 1 new homepage image per month.
b. Create > 1 new Facebook cover page per month.
c. Integrate with current promotions, stories, etc.

3. Manage website analytics
a. Use Google Analytics to drive website traffic and adjust tactics.
b. Optimize website for SEO relevance to drive traffic and placement.
c. Make recommendations for Google ad words campaign.

4. Manage website blog.
a. Make > 1 post per month (first of month).
b. Develop idea bank of potential topics.
c. Drive user engagement, interaction, and sharing.

5. Manage email newsletter.
a. Send one e-newsletter per month highlighting promotions, new products, and upcoming events (first of month).
i. Employ A/B testing to assess effectiveness of timing, message, etc.
b. Increase subscribers, open and click-through rates.
c. Drive user engagement, interaction, and sharing.

6. Cultivate successful business collaborations and partnerships that increase visibility and drive sales.

7. Prepare monthly Communications Dashboard report to demonstrate growth in key marketing and communication metrics.

Required skills:
– Willingness to take ownership of and initiative on key tasks or projects, and to develop data-supported recommendations for future actions.
– Ability to accept feedback and instruction, and to work remotely and without direct supervision.
– Thorough understanding of and fluency in social media sites and online communications, and the ability to decipher trends and capitalize on them to stimulate audience growth.
– Proven record of growing company’s brand awareness and user engagement.
– Strong written and verbal communication skills are critical.
– Coding experience (WordPress site with WooCommerce integration), particularly as it pertains to SEO, is preferred.
– Artistic and/or photography experience would be nice is not necessary.
– Superior customer service mentality is essential.

We estimate this position to entail between 15-20 hours per week. At present, this is not a paid position, but can be pursued for college credit.

Additional benefits:
– Opportunity for additional income by staffing weekend events.
– Flexible work schedule and location.