Our Collection

Some people collect stamps, others collect baseball cards.  Some collect elephants, comic books, lunch boxes, and Pez dispensers.  Some even collect toothpick boxes (really, they’re called entredentolignumologists).

We, at 36 Letters, take a different route.  We collect mantras.  We get them from leaders, writers, entertainers, athletes, and everyday folks.  We find them in books, magazines, videos, movies, podcasts, and speeches.  We save them in notes on our phone, on the whiteboard in our office, and in scribbled post-its which are stuck on the mirror.  And, we find in them inspiration, direction, of clarity of purpose.


Below is a non-exhaustive list of a few of our current favorites.  Read through them more than once.  There is often more to them than first meets the eye.

“Optimism is a choice, and a powerful one.”
– Unknown

“Strength through vulnerability.”
– Paraphrase of Dr. Brené Brown,, research professor at the University of Houston, from her Ted Talk.

“It ain’t as bad as you think.  It will look better in the morning.”
– Colin Powell, former Secretary of State and General in the U.S. Army; one of his 13 rules of leadership, as told in It Worked for Me.

“Cure fear with action.”
– David J. Schwartz, writer, former professor at Georgia State University; The Magic of Thinking Big.

“Go first.”
– Gabrielle Reece, volleyball superstar; as retold by Tim Ferriss on The Tim Ferriss Show podcast.

“Be on the offense, not the defense.”
Seth Godin, marketing guru.

” Do not seek praise.  Seek criticism.”
– Paul Arden, creative force and author; It’s Not How Good You Are, It’s How Good You Want To Be.

“We need something to look up to, another is something to look forward to, and another is someone to chase.”
– Matthew McConaughey, actor; as explained in his 2014 acceptance speech for the Oscar for Best Actor.

“All you need in this life is ignorance and confidence, and then Success is sure.”
Mark Twain, author and humorist.

“We waste time looking for the perfect lover instead of creating the perfect love.”
– Tom Robbins, author; Still Life With Woodpecker.

Please share your favorite mantras with us!